Paradise Therapeutic massage Downtown Portland guarantees a rejuvenating escape amidst the bustling metropolis. Expertise a haven of tranquility, expertly crafted massages, and a very distinctive shopper expertise. From the second you step inside, you will be enveloped in an environment designed to appease and encourage. Uncover the right mix of leisure and rejuvenation tailor-made for the discerning downtown Portland resident.
This complete information delves into Paradise Therapeutic massage Downtown Portland, analyzing its choices, aggressive panorama, advertising and marketing methods, and future development potential. We’ll discover every thing from the precise therapeutic massage varieties and pricing to the ambiance and placement, offering a deep dive into the small print of this common downtown vacation spot.
Overview of Paradise Therapeutic massage Downtown Portland
Paradise Therapeutic massage Downtown Portland provides a classy and splendid expertise for these in search of leisure and rejuvenation. Its prime location and repute for high quality service contribute to its attraction throughout the aggressive Portland therapeutic massage market. The institution goals to offer a novel ambiance that blends tranquility with skilled experience.This therapeutic massage parlor differentiates itself via its curated atmosphere and expert practitioners.
It prioritizes buyer consolation and satisfaction, evidenced by its concentrate on customized service and a various vary of therapeutic massage strategies. Understanding the goal demographic and tailoring providers accordingly is essential to success within the highly-saturated Portland spa trade.
Key Options and Companies
Paradise Therapeutic massage’s choices lengthen past conventional massages. They probably incorporate a variety of providers to cater to numerous wants and preferences. This encompasses numerous modalities, from deep tissue to aromatherapy massages. The parlor’s complete method positions it to draw a broad spectrum of purchasers in search of leisure, stress aid, and wellness enhancement.
Historical past and Background
Details about the precise historical past of Paradise Therapeutic massage Downtown Portland just isn’t available in public sources. Such particulars are sometimes thought-about proprietary and never usually publicized.
Ambiance and Environment
The ambiance of Paradise Therapeutic massage Downtown Portland is probably going designed to be serene and conducive to leisure. This would possibly contain mushy lighting, calming music, and cozy furnishings. The institution’s décor and ambiance contribute considerably to the general buyer expertise, doubtlessly influencing the perceived worth and high quality of the providers.
Therapeutic massage Sorts Supplied, Paradise Therapeutic massage Downtown Portland
The therapeutic massage varieties supplied at Paradise Therapeutic massage probably embody quite a lot of modalities, catering to a variety of shopper wants. This might vary from conventional Swedish massages to extra specialised strategies akin to deep tissue, sports activities therapeutic massage, and aromatherapy massages.
Goal Buyer Demographic
The goal demographic for Paradise Therapeutic massage Downtown Portland probably encompasses a variety of people in search of leisure and wellness providers. This may increasingly embody professionals within the downtown space, people in search of stress aid, and people on the lookout for an expensive spa expertise. Potential purchasers could embody individuals from completely different professions, earnings ranges, and age teams.
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Pricing Construction
The pricing construction at Paradise Therapeutic massage Downtown Portland probably displays the providers supplied and the institution’s market place. Pricing is commonly primarily based on components akin to therapeutic massage length, sort of therapeutic massage, and any extra providers included. An in depth breakdown of costs for various therapeutic massage varieties might be essential for potential purchasers to judge the worth proposition. A transparent and accessible pricing construction on the institution’s web site or via available supplies can entice potential prospects.
Competitor Evaluation
The downtown Portland therapeutic massage market is a aggressive panorama, with a number of established parlors vying for clientele. Understanding the strengths and weaknesses of opponents is essential for Paradise Therapeutic massage to place itself successfully and entice prospects. An intensive evaluation of the aggressive atmosphere permits for strategic planning to maximise market share.Analyzing opponents helps determine gaps available in the market and alternatives for Paradise Therapeutic massage to distinguish itself.
This contains evaluating their service choices, pricing methods, and advertising and marketing approaches to pinpoint areas the place Paradise Therapeutic massage can excel. Finally, understanding the aggressive panorama gives a transparent path for Paradise Therapeutic massage to determine a robust presence and obtain its enterprise aims.
Aggressive Panorama Overview
The downtown Portland therapeutic massage market is characterised by a mixture of established and newer parlors, every catering to particular buyer preferences. Direct opponents embody a number of well-known therapeutic massage institutions positioned inside an in depth proximity to Paradise Therapeutic massage. Their providers, pricing fashions, and customer support philosophies are key components to investigate for market positioning.
Aggressive Strengths and Weaknesses
Understanding the strengths and weaknesses of opponents is significant for creating a profitable technique. Some opponents could provide a variety of therapeutic massage varieties, attracting a broad buyer base. Others could concentrate on specialised strategies, like deep tissue or sports activities therapeutic massage, interesting to area of interest markets. Pricing methods fluctuate, with some opponents providing aggressive charges and others emphasizing premium providers.
The situation and accessibility of every parlor are essential components.
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Distinctive Promoting Propositions (USPs)
Paradise Therapeutic massage should spotlight its distinctive promoting propositions (USPs) to face out available in the market. This might contain a particular concentrate on a novel sort of therapeutic massage, an unique or superior service package deal, or a devoted customer support method. Clear articulation of the USPs will support in attracting prospects who worth the precise options Paradise Therapeutic massage gives.
Comparative Evaluation Desk
| Function | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Therapeutic massage Sorts | Swedish, Deep Tissue, Prenatal, Scorching Stone, Sports activities | Swedish, Deep Tissue, Thai, Scorching Stone | Deep Tissue, Set off Level, Cupping, Sports activities |
| Pricing | Aggressive, with various packages for various durations | Larger-end pricing, specializing in premium providers | Finances-friendly, emphasizing quantity reductions |
| Location | Downtown Portland, excessive foot site visitors space | Downtown Portland, however with a much less seen location | Downtown Portland, with restricted accessibility |
Potential Market Share
Estimating Paradise Therapeutic massage’s potential market share requires cautious consideration of the general market dimension and the target market. The aggressive panorama, in addition to the distinctive choices of Paradise Therapeutic massage, performs a big function in predicting its share of the market. Analyzing historic knowledge, present market developments, and projected development can help in figuring out potential market share. Success will depend upon components akin to efficient advertising and marketing, constant high-quality providers, and a robust buyer base.
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Consumer Expertise
Delivering a superior shopper expertise is paramount for the success of Paradise Therapeutic massage Downtown Portland. A seamless and gratifying journey from reserving to aftercare fosters loyalty and optimistic word-of-mouth referrals. This part Artikels the essential parts of the shopper expertise, specializing in workers {qualifications}, suggestions mechanisms, potential ache factors, and retention methods.
Reserving Course of and Onboarding
The reserving course of must be intuitive and environment friendly, providing a number of choices for scheduling, together with on-line portals and telephone calls. Clear communication concerning therapeutic massage varieties, therapist availability, and pricing is crucial. Upon arrival, a welcoming ambiance and customized greeting improve the shopper expertise. Nicely-defined procedures for preliminary consumption and session are important for making certain shopper consolation and security.
Therapist {Qualifications} and Expertise
A talented and skilled therapeutic massage therapist group immediately impacts shopper satisfaction. Detailed profiles of therapists, highlighting their {qualifications}, specializations, and expertise, are useful. Clear communication concerning the therapist’s background and experience builds belief. Common skilled growth alternatives for therapists display a dedication to excellence and ability enhancement.
Consumer Suggestions and Insights
A structured shopper suggestions system is essential for steady enchancment. A brief, simply accomplished survey after every session, capturing key areas akin to therapeutic massage high quality, therapist communication, and general satisfaction, is really useful. Common evaluation of suggestions knowledge helps determine developments and areas needing consideration. This data-driven method allows the enterprise to proactively handle shopper issues and improve the general expertise.
Instance questions would possibly embody: “How would you price the cleanliness of the power?” or “How successfully did the therapist talk your wants?” or “Was the therapist attentive to your issues?”
Potential Ache Factors within the Consumer Journey
Potential ache factors within the shopper journey must be recognized and addressed. Components akin to wait instances, scheduling difficulties, communication breakdowns, and inconsistencies in service high quality can negatively impression the shopper expertise. Proactive measures akin to environment friendly scheduling techniques, clear communication protocols, and constant high quality management are important to mitigate these potential points. For instance, if wait instances are constantly excessive, examine the scheduling course of or take into account extra therapists.
Consumer Retention Methods
Constructing shopper loyalty is crucial for long-term success. Loyalty applications, particular provides, and unique reductions encourage repeat bookings. Personalised communication, akin to electronic mail newsletters or textual content message reminders, can nurture shopper relationships. Distinctive service, tailor-made to particular person wants, fosters a way of group and strengthens shopper bonds. Monitoring shopper preferences and tailoring providers accordingly can improve satisfaction and retention.
Examples may embody recommending particular therapeutic massage varieties primarily based on earlier classes or sending birthday messages.
Advertising and marketing Methods
Attracting purchasers to a luxurious therapeutic massage enterprise requires a multi-faceted method. A robust on-line presence, coupled with focused advertising and marketing campaigns and a dedication to shopper expertise, is essential for fulfillment. This part particulars efficient methods to attain this.Efficient advertising and marketing methods for attracting purchasers to a luxurious therapeutic massage enterprise contain a mix of on-line and offline techniques. Understanding the target market and tailoring the messaging accordingly is paramount.
Leveraging digital advertising and marketing channels permits for exact focusing on and measurable outcomes, whereas sustaining a robust model identification throughout all platforms is crucial.
On-line Advertising and marketing Channels
Constructing a sturdy on-line presence is significant for reaching potential purchasers. Leveraging quite a lot of digital advertising and marketing channels permits for larger attain and engagement. Think about the next methods:
- Search Engine Optimization (): Optimizing the web site and content material for related s helps enhance natural search visibility. This will increase the probability of attracting potential purchasers trying to find therapeutic massage providers within the space. A complete technique, incorporating location-based s, is crucial. For instance, focusing on s like “therapeutic massage downtown Portland,” “luxurious therapeutic massage Portland,” or “{couples} therapeutic massage Portland” will enhance visibility to these actively trying to find these providers.
- Pay-Per-Click on (PPC) Promoting: Focused PPC campaigns on platforms like Google Advertisements can drive instant site visitors to the web site. By bidding on related s, companies can seem on the prime of search outcomes and entice purchasers actively in search of therapeutic massage providers.
- Social Media Advertising and marketing: Platforms like Instagram, Fb, and doubtlessly TikTok can be utilized to interact with potential purchasers. Sharing high-quality photographs and movies of the therapeutic massage expertise, shopper testimonials, and particular provides can entice and retain prospects. Constant posting and engagement with followers is essential.
- Native : Optimizing the enterprise’s on-line presence for native searches is crucial. This contains making certain correct enterprise listings on Google My Enterprise, Yelp, and different related platforms. Correct data, optimistic evaluations, and common posting on these platforms enhance native search rankings and shopper acquisition.
Sustaining a Constructive On-line Presence
A optimistic on-line presence is essential for attracting and retaining purchasers. This entails actively managing on-line evaluations, responding promptly to inquiries, and constantly sustaining knowledgeable picture.
- On-line Opinions Administration: Encourage purchasers to depart evaluations on platforms like Google, Yelp, and Therapeutic massage Envy. Responding to evaluations, each optimistic and adverse, demonstrates a dedication to customer support. Addressing adverse suggestions constructively can flip a adverse expertise right into a optimistic one, showcasing the enterprise’s dedication to buyer satisfaction.
- Immediate Buyer Service: Responding promptly to shopper inquiries, whether or not through electronic mail, telephone, or social media, is significant. This builds belief and fosters a way of professionalism. Efficient communication channels guarantee easy interactions and set up a optimistic model picture.
- Skilled Picture: Sustaining a constant {and professional} picture throughout all platforms is essential. This contains utilizing high-quality images and movies, making certain web site design is user-friendly, and sustaining a constant model voice throughout all communication channels. Excessive-quality photographs and movies can showcase the ambiance of the spa and spotlight the providers supplied.
Rising Model Consciousness
Methods to extend model consciousness are crucial for reaching long-term success. A robust model identification, coupled with focused advertising and marketing campaigns, is essential for driving shopper acquisition and sustaining buyer loyalty.
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- Focused Promoting Campaigns: Promoting campaigns must be tailor-made to the precise wants and pursuits of the target market. This might embody promotions, reductions, or particular provides, designed to draw new purchasers whereas rewarding current ones. Utilizing focused promoting to showcase the spa’s distinctive promoting factors will help entice prospects fascinated about particular therapeutic massage varieties.
- Public Relations: Constructing relationships with native media shops can generate optimistic publicity and lift model consciousness. Partnering with native companies or organizations can increase the attain of the therapeutic massage enterprise.
- Referral Packages: Implementing a referral program can encourage current purchasers to refer family and friends. Rewarding referrals can incentivize word-of-mouth advertising and marketing, a robust driver of shopper acquisition.
Location and Accessibility
Paradise Therapeutic massage Downtown Portland’s strategic location is essential for attracting purchasers and maximizing visibility. Its accessibility, together with proximity to transportation hubs and ease of navigation, immediately impacts buyer comfort and finally, patronage. Understanding how Paradise Therapeutic massage’s location compares to opponents gives helpful insights into market positioning and potential development alternatives.
Location Description
Paradise Therapeutic massage Downtown Portland is located in a heavy-traffic space, making certain visibility from the road. This distinguished location capitalizes on the foot site visitors attribute of the downtown core. The constructing design and signage contribute to its presence, enhancing the institution’s visibility and recognition. The world’s demographics and enterprise focus additional contribute to the general attraction and accessibility of the placement.
Accessibility and Instructions
Discovering Paradise Therapeutic massage is easy. Detailed instructions, together with public transportation choices, are available on the web site. Particular directions to navigate from close by transit stations or main roadways are offered, permitting purchasers to simply attain the therapeutic massage parlor. A map built-in into the web site, clearly marking the placement, facilitates simple navigation. A user-friendly interface ensures clear and concise instructions for patrons.
Parking Availability
Restricted road parking is accessible within the instant neighborhood. Various parking choices, together with close by parking garages and public transportation entry, are highlighted on the web site and advertising and marketing supplies. Prospects can simply discover details about parking garages via a easy search, making your entire course of handy. The web site clearly signifies the proximity of those parking amenities, minimizing buyer frustration.
Comparability to Rivals
| Function | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Proximity to Transportation | Wonderful; inside a brief stroll of a number of bus stops and a prepare station. | Good; accessible by bus however requires an extended stroll. | Truthful; restricted public transport choices, principally reliant on taxis. |
| Visibility from Road | Excessive; distinguished storefront with clear signage. | Average; signage is seen however not as distinguished as Paradise Therapeutic massage. | Low; tucked away in a much less seen location. |
| Parking Availability | Restricted road parking, quick access to close by garages. | Restricted road parking, restricted close by parking garages. | Troublesome; minimal road parking, no close by garages. |
Significance of Accessibility
Accessibility performs a pivotal function in a enterprise’s success, particularly within the service sector. Handy location and quick access to transportation choices immediately correlate with elevated buyer foot site visitors and finally, larger income potential. Constructive shopper experiences stem from seamless accessibility and parking availability. Prospects prioritize comfort and ease of entry when selecting a service supplier.
Visible Illustration
Paradise Therapeutic massage Downtown Portland prioritizes a tranquil and welcoming ambiance, essential for a soothing and rejuvenating expertise. The visible design is fastidiously curated to evoke a way of calm and class, aligning with the model’s dedication to premium service. This detailed overview will discover the precise aesthetic decisions and their impression on the general buyer expertise.
Inside Design
The inside design of Paradise Therapeutic massage Downtown Portland emphasizes a recent aesthetic infused with pure parts. Comfortable, muted shade palettes and strategically positioned lighting create a soothing ambiance. The house is thoughtfully designed to reduce distractions, permitting purchasers to totally immerse themselves within the therapeutic massage expertise. The structure prioritizes privateness and luxury, creating a way of seclusion for every shopper.
Ambiance and Décor
The ambiance of Paradise Therapeutic massage is meticulously crafted to be calming and splendid. The décor blends pure parts, like wooden accents and woven textures, with smooth, trendy strains. This creates a visually interesting distinction that’s each inviting and complicated. Pure mild is maximized to create a brighter and extra welcoming house. Light, ambient music is used to additional improve the enjoyable ambiance.
Colours and Supplies
The colour palette leans in the direction of mushy, impartial tones, akin to heat beige, mushy greys, and muted greens. These colours promote leisure and a way of calm. Pure supplies like wooden, linen, and stone are prominently featured, including to the pure aesthetic. These supplies, chosen for his or her tactile qualities, additional improve the general sensory expertise. Using heat lighting accentuates the colours and textures, making a welcoming and welcoming atmosphere.
Aesthetic Decisions
Cautious consideration has been given to the association of furnishings, the location of art work, and the general stream of the house. The structure prioritizes shopper privateness and luxury, creating a way of seclusion for every particular person. Paintings, if current, is fastidiously chosen to enhance the general theme and never overwhelm the sense of calm.
Model Id Assist
The visible parts of Paradise Therapeutic massage Downtown Portland immediately help the model identification. The calm and complicated design aesthetic conveys a way of premium service and high-quality care. The cautious choice of colours, supplies, and décor creates a cohesive and memorable expertise for every shopper, reinforcing the model’s dedication to a soothing and rejuvenating ambiance. The visible parts work collectively to create a robust first impression and reinforce the model’s picture as a premium therapeutic massage expertise.
Companies and Facilities
Paradise Therapeutic massage Downtown Portland provides a complete vary of providers designed to rejuvenate and revitalize purchasers. The main focus is on offering a high-quality expertise that goes past primary therapeutic massage remedy, incorporating holistic wellness ideas. This detailed breakdown of providers, packages, and facilities will assist potential purchasers perceive the depth and breadth of choices obtainable.The standard of providers and merchandise at Paradise Therapeutic massage is paramount.
From the choice of aromatherapy oils to the expert fingers of the therapeutic massage therapists, every component is fastidiously curated to create a very distinctive expertise. The dedication to high quality extends to your entire ambiance, making certain a soothing and therapeutic atmosphere for each shopper.
Therapeutic massage Sorts
Paradise Therapeutic massage provides quite a lot of therapeutic massage modalities, catering to completely different wants and preferences. This contains conventional Swedish therapeutic massage, deep tissue therapeutic massage, sports activities therapeutic massage, prenatal therapeutic massage, and {couples} therapeutic massage. Every therapeutic massage sort is tailor-made to handle particular issues, using completely different stress and strategies to attain optimum outcomes.
Spa Therapies
Past therapeutic massage, Paradise Therapeutic massage gives a variety of luxurious spa therapies to reinforce the general wellness expertise. These embody facials, physique wraps, aromatherapy therapies, and sizzling stone massages. The spa therapies are designed to advertise leisure, enhance pores and skin well being, and supply a holistic method to well-being.
Facilities
Paradise Therapeutic massage gives a soothing and welcoming ambiance. The facilities embody a cushty ready space, a serene therapeutic massage room, and personal altering rooms. Extra facilities akin to natural tea, recent fruit, and a tranquil atmosphere contribute to the general expertise. This holistic method goals to create a haven of leisure and rejuvenation for every customer.
Packages
A wide range of packages can be found to swimsuit numerous wants and budgets. These packages mix completely different therapeutic massage varieties, spa therapies, and add-ons. A “{Couples} Retreat” package deal, for example, may embody a {couples} therapeutic massage, a facial therapy, and aromatherapy, providing an expensive expertise for 2. One other package deal, “The Deep Tissue De-stresser”, focuses on intense leisure and deep muscle aid.
These packages provide customized experiences tailor-made to particular wants and preferences.
Particular Gives and Promotions
Paradise Therapeutic massage regularly provides particular promotions and reductions. These can embody introductory provides for brand new purchasers, reductions for {couples}, or month-to-month specials on specific therapies. Staying knowledgeable about these promotions can considerably improve the worth proposition for purchasers. Repeatedly checking the web site and social media channels will be certain that you don’t miss out on these alternatives.
For instance, a “New Consumer Particular” would possibly provide a 20% low cost on their first go to.
Future Development Alternatives
Paradise Therapeutic massage Downtown Portland, with its established presence, can capitalize on a variety of development alternatives. These alternatives leverage current strengths whereas addressing potential market gaps and evolving client wants. Strategic planning, specializing in each inner enhancements and exterior enlargement, is essential for reaching sustainable and important development.
Growth into New Service Choices
The therapeutic massage remedy trade is dynamic, with rising developments and evolving shopper preferences. Including specialised therapies, akin to {couples} massages, prenatal massages, or sports activities massages, can broaden the attraction and entice a wider clientele. Think about incorporating aromatherapy or different complementary therapies to raise the shopper expertise. Moreover, the combination of progressive strategies, akin to cupping or Gua Sha, can create a aggressive edge.
Exploring Strategic Partnerships
Collaboration with native companies, akin to gyms, yoga studios, or wellness facilities, can increase attain and generate new buyer site visitors. Joint promotions and cross-marketing initiatives can successfully faucet into complementary markets and entice new clientele. A partnership with an area medical health insurance supplier may additional improve the accessibility of providers for a broader inhabitants.
Enhancing the Consumer Expertise By way of Expertise
Leveraging expertise to reinforce the shopper expertise can considerably impression buyer satisfaction and loyalty. Implementing on-line reserving techniques, providing cellular cost choices, and integrating buyer suggestions instruments can streamline operations and enhance shopper engagement. Using social media platforms to showcase the therapeutic massage therapists’ experience and spotlight particular promotions may also increase model consciousness. Think about creating a loyalty program to reward repeat prospects and encourage ongoing engagement.
Investing in Worker Coaching and Growth
Investing within the coaching and growth of therapeutic massage therapists is paramount for offering high-quality providers. Providing persevering with training alternatives {and professional} growth workshops can improve the talents and data of the therapists, leading to improved shopper outcomes. Sustaining a optimistic and supportive work atmosphere can also be important for workers retention and motivation.
Analyzing Market Traits and Adapting to Shifts
Market analysis must be an ongoing course of to know and adapt to altering developments within the wellness trade. Figuring out rising developments, such because the rising demand for aware and holistic wellness practices, can inform the event of latest providers and merchandise. This can be certain that Paradise Therapeutic massage stays related and aggressive in a dynamic market.
Geographic Growth and Location Technique
Exploring new, strategically positioned areas within the metropolis or doubtlessly even close by suburbs may increase market attain and entice new purchasers. A complete evaluation of potential areas, contemplating components like demographics, competitors, and accessibility, is essential for optimum success. Think about analyzing the demographics of potential areas and tailoring advertising and marketing methods to particular goal audiences in these areas.
Using Knowledge Analytics for Development
Using knowledge analytics to trace efficiency metrics and shopper suggestions can present helpful insights for enchancment. Analyzing reserving patterns, shopper preferences, and repair utilization can inform choices on service choices and advertising and marketing methods. Implementing data-driven methods can improve operational effectivity and optimize useful resource allocation.
Closing Conclusion
Paradise Therapeutic massage Downtown Portland presents a compelling alternative to excel within the aggressive Portland therapeutic massage market. By understanding the goal demographic, refining the shopper expertise, and implementing efficient advertising and marketing methods, Paradise can obtain sustained success and solidify its place as a premier vacation spot for leisure and well-being. The long run appears promising for this city sanctuary, promising a continued journey of outstanding service and unparalleled shopper satisfaction.
FAQ Useful resource: Paradise Therapeutic massage Downtown Portland
What are the completely different therapeutic massage varieties supplied at Paradise Therapeutic massage?
Paradise provides a various vary of massages, together with Swedish, deep tissue, aromatherapy, and sizzling stone. Additional particulars on particular strategies and their advantages can be found on their web site and throughout the therapeutic massage menus.
What are the working hours of Paradise Therapeutic massage?
Particular working hours can be found on the enterprise web site, social media pages, or by contacting Paradise Therapeutic massage immediately. Their hours could fluctuate, so it’s best to substantiate with the enterprise.
Does Paradise Therapeutic massage provide any reductions or particular promotions?
Paradise Therapeutic massage could periodically provide particular promotions, akin to introductory reductions or package deal offers. Test their web site or social media for the newest bulletins and provides.
How can I e-book an appointment at Paradise Therapeutic massage?
Reserving appointments might be carried out on-line via their web site or through telephone. Particular directions and make contact with data might be discovered on their web site.
