Stunt advertising and marketing, a subset of experiential advertising and marketing, is a disruptive and unconventional method that goals to generate most affect and buzz for a model or product by way of extraordinary and sometimes outrageous ways. Not like conventional advertising and marketing strategies that depend on standard channels and messaging, stunt advertising and marketing includes creating distinctive, attention-grabbing experiences which can be designed to make a long-lasting impression on customers.
The advantages of stunt advertising and marketing are quite a few. It might probably assist manufacturers reduce by way of the litter and attain new audiences, generate earned media and social media buzz, create a powerful emotional reference to customers, and drive gross sales. Some notable examples of profitable stunt advertising and marketing campaigns embrace Purple Bull’s Stratos bounce, T-Cell’s “Flash Mob” dance, and Burger King’s “Subservient Hen” web site.
